Memorial Day Part II

After designing promo after promo for the EU market, I had the privilege of designing this US-only promo— Memorial Day Part II. The marketing team wanted to continue this promotional rich holiday by offering deeper discounts. This was challenging because there was a lot of copy that needed to be included, but I didn’t want to risk customers scrolling through an endless email. I think my layout with the images broke up the monotony of the copy and made it very easy to read and understand.

The traffic from promo came in 128K above forecast, which is a +22% comp. The Total Online (Direct and Ship From Store) delivered $5.5M in Net Demand. A very proud moment for me as the lead designer to see my ideas contribute to the success of the brand.

Role: Web Designer
Programs: Photoshop